What is Branding?
How the public perceives your company.
Amongst all the other things you have to worry about when starting a new or running a existing business is making sure your audience is getting a clear understanding of what you do and/or sell.
Branding is how the public perceives your company and what you do. Though you the business owner, have your vision and/or your employees are relaying this to your audience that may not always be the case. It is important to have a branding personality that you and your employees follow when putting any information out to the world. Branding is so much more than having a great ad or the perfect logo.
Why is it important?
There is a process in understanding how branding works and this is a design that isn't only in the website, hard copies and social media, it is in the language used also throughout all employees, it is a culture. A culture you share with your customers when they read about or enter a shop and say "Yes, I feel that" throughout their whole experience when working with your business.
HOW DOES IT WORK?
My job is to help you find your branding personality. We will have several meeting points where we will be going through the following steps to create your business branding personality.
- Visual Brand Identity
-Understanding the digital experience
-Activating your brand
-Teaching you and your team how to manage every interaction maintaining your brand.
WHY WOULD I HIRE RIOS CREATIONS FOR MY BRANDING?
Hiring a brand strategist or coach is one of the best investments you will make in your ventures of your business. Your job is to create and run your business. When hiring Rios Creations, a brand strategist, I have years of experience in arts, photography, picture design, advertising, marketing, people relations and connections. I am equipped in the understanding the responses and personalities of your audience and potential customers, while you just focus on your business. I will help you find the right language and visual on all platforms that will grab the attention of your audience. I will also will train you and your employees how to keep your culture true to your brand and how to management it moving forward. Let's talk....
We start off the process of establishing who your business is. Are you a small, medium or large corporation? What kind of work do you do ? Who do you want to serve? Where can you offer the best service? What do you want to be known for?
Develop who your audience is. Find who your brand needs to be in order to catch the attention of the right cliental. Being relatable to your desired client.
Here we will develop the language used in the brand and making sure that your messaging is relatable and consistent through out your brand.
Creating your brand story is the relatable story that your audience sees themselves in your services.
At this point we will create your brand guideline and strategy.
I will walk you though your digital experience and where you can market your brand and how to manage it. If you have employees, I will do a training session for your whole team and how to keep your brand consistent and successful.